USKO Non-alcoholic Vodka alternative
Bespoke bottle design for non-alcoholic vodka alternative range.
CLIENT BASED: UKUSKO 2025 brought an original design concept back to life with bespoke glass and a revised and considered design that could be used universally across the clients worldwide distribution channels.
The bespoke glass elevates the USKO brand further, giving the client an “ownable” brand presentation, good on-shelf impact and a SKU that sits well in FMCG channels as well as duty free and gifting.
I created USKO way back in 2019. The brief was clear, to create a non-alcoholic brand that was easily recognisable as Vodka doppelgänger (albeit 0.0 proof), with a Scandi/Nordic vibe. The name came from the Finnish word for “belief, faith” the inspiration ice, Nordic runes and copper stills. The word mark utilised a cross in the “U” ( Finnish flag reference), original concepts visualised a bespoke “ice cut “ bottle to enhance on shelf presence, the client was super happy.
Unfortunately the glass part of the presentation was ultimately shelved ( no pun intended), in favour of a stock bottle. Pivots to the design where made to accommodate the new sleeved bottle and the brand launched.
Fast forward to 2025 and the chance to finally revisit the original concept. Consideration for a generic bottle was high due to the brands presence in multiple language countries. On pack messaging and work mark alterations followed to accommodate the specific requirements of The UAE and other Arabic countries.
“The brand name USKO was derived from the Finnish word for belief, faith”
