So here we are — the part where I introduce myself and talk about my experience in the design industry. Honestly, it's something I'd rather leave to others (my LinkedIn does a decent job), but since you're here, I'll give it a go.

I'm Alex — a down-to-earth, dedicated designer with over 25 years of industry experience, and A Northern Type is my studio. Formally design-educated, I've spent more of my life designing than not. My brain rarely switches off, so I'm happiest when I'm visually problem-solving and creating considered solutions — which, after all these years, is still what drives me.

My career took me through agency and studio environments, working with established brands across FMCG, BWS and private label. That time was hugely valuable — it's where I built a deep understanding of the design process: graphical, technical and commercial. But in 2016 I felt the need to step outside other people's studios, change how — and who — I worked for, and set up A Northern Type.

Since then, I've worked mostly with drinks start-ups and independents — the people building something from scratch. Working with a trusted team of creatives, the focus is on work that's considered, visually assured and commercially sound — made to stand out where it matters: on the shelf, in the hand, in someone's memory.

A significant part of the last decade has been spent in the no- and low-alcohol space — a category that's evolved enormously. For the record, I'm not an abstainer, but I recognise the health benefits of moderation and choice. I'll also admit to a soft spot for creating bespoke bottles (a niche, I know), which makes it a particularly good fit.

Anyway, enough about me. Have a look around. If you like what you see, great. And if you've got a project in mind, feel free to get in touch and have a chat.

Alex Bontoft Founder & Creative Director, A Northern Type