Teasons Non-Alcoholic Botanical Beverage
Bespoke bottle design and brand for a non-alcoholic Tea based alternative range.
CLIENT BASED: UKThe brief for Teasons was simple: create a sophisticated and elegant brand for the unique range of tea-based, zero-proof spirits.
With premium cues, the Teasons brand needed to be a bold yet elegant expression of refinement and innovation — a celebration of quality and distinction, with the concept "heroing" award-winning non-alcoholic beverage craftsmanship alongside Eswaran's 80-year legacy in fine teas.
Where does inspiration come from?
Inspiration for the Teasons brand was drawn from the delftware pottery and china traditionally used to serve and brew tea. This shaped my decision to give the glass bottle a more ceramic appearance, with an opaque white finish dialled into that aesthetic. A minimalist tea leaf graphic, embossed into the glass, added a modern yet crafted, textural look and feel to the bottle — a motif itself inspired by the leaf-like shapes hidden within the "E" of Teasons.
The client wanted minimal labelling, so the brand name was foiled directly onto the bottle, a finish that also elevates its premium appearance. The dark blue foil against the off-white glass is another nod to the blue-and-white colourways of traditional delftware and china. To help convey the flavour variant across the SKU range, the bottom fifth of the bottle was left as clear glass, allowing the liquid's colour to show through. This, along with the coloured band on the label, reinforces flavour-variant recognition for the consumer.
