A glass of sparkling water with lemon slices and a sprig of rosemary, next to a bottle of Pearsons Organic tonic water, surrounded by red berries and green leaves.

Branding, packaging and bespoke bottles, built on 25+ years of knowing what works on shelf.

Designed to be picked up.
And put in the basket.

I've spent more of my life designing than not. Most of that time has been spent — building brands, designing packaging, and shaping bottles that make people pick them up. The last decade or so has taken me deep into the no- and low-alcohol space, back when it was a curiosity rather than a category.

A Northern Type work best with founders and small teams. The ones with a good idea, a tight budget, and no patience for waffle. If that sounds like you, have a look around.